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Drafting Lizard Designs is an e-commerce shop offering illustrations and graphic designs on everything from t-shirts to mugs and even dog bandanas. It's a place where imagination flows freely and inspiration is drawn from the simple joys of life – craft beer, dogs, and the pleasures of good food. Prior to sharing the business with the world, branding and a logo were necessary to present its style.

The essence of Drafting Lizard Designs encapsulates the art of crafting ideas while savoring a refreshing draft beer. "Drafting" refers to both drafting a design as well as enjoying a draft beer.

The brand style guide above illustrates the use of rounded typefaces which bring a gentle, welcoming touch to the brand. The rounded framing adds an extra layer of softness, making the brand as approachable as your favorite neighborhood microbrewery, while heading text gets a touch of playfulness with a more dynamic font.

The soft, inviting peach and rustic rust tones bring a touch of femininity to a space not traditionally associated with it – the beer industry. The earthy green of the lizard, used as a play-on-words with my first name when the business name was conceptualized, offers contrast.